What do I need to do to Get a Job?
How many times have you submitted your resume and a letter for a job online and heard nothing? Would most of the time be accurate? How long did you spend …
Ask.com Algorithm Does it all?
People don’t buy drills, they buy holes. This is the key premise of a well known (or maybe not so well known) article written 47 years ago by Ted Levitt, …
Google – When Less is More
The word on the street is that Google is experimenting with reducing the number of search ads it shows for each query. According to a post by Robert Scoble Google …
Microsoft Livesearch – Where’s the Beef?
Whatever happened to differentiation? I guess Microsoft doesn’t think there is any for their search engine, live.com. The latest talk that Microsoft is offering to pay companies for searches on …
Master Lock Locks up the Teen Market
Its always exciting to learn about companies who are forever in a quest to create a product that is better and better for their users. Companies who really care about …
Between a Palm and a hard place
What is Palm to do? If you can’t innovate sell out. Palm has hired Morgan Stanley to look at various options…including a sale. Whatever happened to talking to your customers? …
Dell Marketing Chief – What will the CMO do?
Dell Computer’s restructuring continues. Michael Dell has hired some very successful operations type people and now he also wants a Chief Marketing Officer reporting directly to him. The fact that …
Dell…Where’s the Beef?
Dell needs to focus on giving their customers value, not on the lowest price. Imagine a restaurant where you could pick and choose every ingredient in your food to find …