The $7m Mobile Phone

Is your cell phone worth over $7 million?  To Rupert Murdoch it is.  A mobile version of MySpace, designed for Cingular only, that enabled users to respond to MySpace emails as well as upload photos taken on handsets to their profile generated 200,000 paid subscribers in less than 2 months!  At $3 per month thats a running rate of over $7m per year and growing!

This is a huge message here screaming out at us: Find out how this was promoted and to whom, what demographic signed up (males/females, ages, geography), the subscribers average monthly cell bill and some other stats and you have a roadmap to creating successful mobile products.