Roy is a strategic senior leader in management, strategic partnerships, business development and sustainable sales growth with more than 15 years of experience driving business expansion and new market penetration for both top-ranking digital media corporations and agile, leading-edge innovative startups. Demonstrated track record of realizing significant results in revenue, market, and channel growth by forging lucrative online partnerships and shaping core strategies for e-commerce, branding, and media outreach. Committed to leveraging core KPIs, market insight, and the voice of the customer to develop effective digital media marketing and content strategies. Roy Weissman possesses a broad network of contacts in technology, digital, pay TV, media and entertainment industries.
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Areas of Expertise:
Strategic Management • New Business Development • Sales & Marketing Strategy • Sales Management • Digital Media • Social Media • Team Building • Team Leadership • Streaming Video • New Media • Agency, Publisher & API Partnerships • Stakeholder Engagement • Online Video • Channel Development • Joint Ventures & Promotions • Cable & Online Broadcast media • Affiliate Marketing • Competitor Analysis • Strategic Planning • Digital Marketing • Business Startup • Business Turnaround Profit & Loss (P&L) • Account Management • Brand Development • New Market Penetration • Demand Generation • Branding • Contract Negotiations • Ecommerce